Experiential Marketing

Experiential Marketing

Experiential marketing

Events that are truly immersive experiences, infused with passion and purpose are what defines experiential events. Our experiences are full of corporate events and social milestone celebrations such company achievements, gala dinners, sampling events, branding campaigns and charity fundraisers. What sets us apart from the rest is our commitment to detail, striking creativity and the ability to achieve our client’s vision however ambitious. These events are assignments of varying scale, from small, intimate occasions, to breathtakingly large events that require complex planning, coordination, execution and meticulous attention to detail. Experiential events based marketing is one of the fastest growing areas of brand communications. Tracking the effects and isolating them from other brand activities requires specific skills and expertise.

Experiential events based activities can have a very powerful effect on consumers’ relationships with a brand. Such events are very different to most, if not all, other forms of marketing. The experience starts the moment you learn about an event and then develops through making the decision to attend, deciding who to go with, anticipating and talking about the event, experiencing the event and then reflecting on it.

Tracking such a complicated process is a challenge and, in most cases, demands a very sophisticated approach. At Black Swan we have that expertise to deliver and track brand experiences and drive greater sales and positive brand awareness for your company.